Barbie Radio Is Offered Today Exclusively on iHeartRadio
The 24-Hour Digital Radio Station Features Barbie as a DJ, Playing Tracks from Her Extensive Songs Catalog and Sharing Inspiring Commentary
NEW YORK CITY & & EL SEGUNDO, Calif., October 15, 2021–(COMPANY CABLE)– Mattel, Inc. (NASDAQ: MAT) and also Detector Music Group’s (NASDAQ: WMG) Arts Music department introduced they are partnering with iHeartMedia (NASDAQ: IHRT) to launch Barbie Radio today specifically on iHeartRadio, iHeartMedia’s free all-in-one electronic music, podcasting and also live streaming radio service, and iHeartRadio Household, a stand-alone application including music, tales and also radio terminals perfect for kids.This press
release features multimedia. View the full release right here: https://www.businesswire.com/news/home/20211015005509/en/Barbie Radio Logo design Barbie Radio, the initial branded radio network from Mattel, is
a 24-hour digital only iHeartRadio terminal that stars Barbie as the DJ playing tunes from her comprehensive music brochure, including tracks from her most recent album, Barbie: Big City, Big Dreams from the musical special of the exact same name now streaming on Netflix. DJ Barbie will certainly likewise share stories with listeners that are made to remind ladies they can be anything. LISTEN CURRENTLY “Barbie has actually been motivating, empowering, and enjoyable youngsters for over 60 years and also we are constantly looking to reach followers in brand-new
methods. Leveraging Barbie’s songs brochure of numerous initial tunes is one method for us to do that. Partnering with iHeartMedia provides us the chance to involve followers and also bring Barbie’s initial songs to even more households than ever,” stated Andrea Carpenter, Senior Citizen Supervisor, Material Circulation & Collaborations, Mattel.” iHeartRadio is welcoming youngsters and also family members to turn up the quantity on even more hits from Barbie with the interesting launch of Barbie Radio, “stated Kavi Halemane, Executive Vice Head Of State and General Manager of Digital Programs for iHeartRadio.”We are delighted to partner with Mattel as well as Warner Songs to bring Barbie as well as her favorite songs to countless iHeartRadio listeners across the united state” Story proceeds As the # 1 international plaything property *, original woman empowerment brand name and also most diverse doll on the market, Barbie is acknowledged as a mission-led brand name that children enjoy and also moms and dads count on. Barbie Radio comes 24/7 through iHeartRadio which is available across more than 250 device systems consisting of online, smart phones, wearables, in-car, in-home, gaming consoles as well as much more. Fans can see iHeartRadio.com/ Barbie to listen on the web or most likely to iHeartRadio.com/ apps to download and install the iHeartRadio app on their preferred gadget and pay attention to Barbie Radio today anywhere they are. Moms and dads can go to iHeartRadioFamily.com to locate supported iHeartRadio Family members devices.Mattel is broadening Barbie’s musical repertoire with DJ Barbie on Barbie Radio after just recently introducing Barbie Music Manufacturer dolls, designed to introduce ladies to an underrepresented occupation where females comprise much less than 3%of songs producers as well as shine
a light on the significance of women’s stake in the sector. Barbie joined forces with Grammy Award-nominated music manufacturer, songwriter, singer and starlet Ester Dean and also Girls Make Beats– a company devoted to expanding the women visibility of music producers, DJs and audio designers– to motivate more women to explore a future in music manufacturing. * Source: The NPD Team/ Retail Tracking Service, United State Dollar Sales, January-December 2020 About Arts Music: Because its launch in 2017, Warner Music Group’s Arts Music department has actually swiftly expanded their Kids & Family web content, partnering with Sesame Workshop, Mattel, Skyship Enjoyment for Super Straightforward Tunes, Fred RogersProductions for Daniel Tiger’s Area, Build-A-Bear Workshop, as well as Cloudco Enjoyment
for Holly Hobbie. Arts Songs is additionally the house of the Warner Standards and Erato labels for symphonic music as well as Sh-K-Boom/Ghostlight Records for musical theater.About Mattel: Mattel is a leading international toy business and also proprietor of one of the strongest brochures of kids‘s as well as family members amusement franchise business worldwide. We produce cutting-edge products and experiences that influence, amuse, as well as create youngsters via play. We engage consumers through our portfolio of iconic brand names, including Barbie ®, Hot Tires ®, Fisher-Price ®, American Girl ®, Thomas & Friends ®, UNO ®
, as well as MEGA ®, as
well as other preferred intellectual properties that we possess or license in collaboration with international amusement firms. Our offerings include film and television web content, video gaming, music, and also live events. We operate in 35 locations as well as our products are readily available in more than 150 countries in partnership with the globe’s leading retail as well as ecommerce companies. Considering that its starting in 1945, Mattel & is honored to be a trusted partner in empowering children to discover the wonder of youth as well as reach their complete capacity. Visit us online at mattel.com.About iHeartMedia iHeartMedia, Inc. [Nasdaq: IHRT] is the leading audio media company in America, reaching over 250 million individuals monthly. It is top in both broadcast as well as digital streaming radio in addition to podcasting and also audio advertisement technology and consists of three organization segments: The iHeartMedia Multiplatform Team; the iHeartMedia Digital Audio Team; and the Sound and Media Provider Group. See iHeartMedia.com for extra business information.MAT-CORP View resource variation on businesswire.com: https://www.businesswire.com/news/home/20211015005509/en/Contacts!.?.!Michael Chase Missing Item [email protected]!.?.!Niki [email protected]!.?.!Kristine [email protected]!.?.!Jenn [email protected]!.?.!